Calculate engagement rate

[TonySe]

quick question:

how would you calculate the engagement rate?

Should be the following, right?: (likes+comments)/followers x 100 = %

 

[uncce]

If it's a picture - view/exposures * 100, txt tweet - favs/rtws /exposures * 100.
at least that is what ads.twitter.com do. seems pretty reasonable ..

 

[TonySe]

If it's a picture - view/exposures * 100, txt tweet - favs/rtws /exposures * 100.
at least that is what ads.twitter.com do. seems pretty reasonable ..

yea, a picture. But you won't know the views in instagram so you need to work with likes, comments and amount of followers. There are no other factors available

 

[uncce]

sorry, i thought this post was in twitter section.

 

[loshara]

got to iconosquare and it will do everything for you. it might take a while though. otherwise (number of likes/number of followers)*100