buying facebook ads

is there a specific technique for buying facebook ads.

I start out bidding $.02 above the highest suggested bid and then when clicks start coming in I usually see that my cpc is usually less than my bid.

makes sense but...

when i try to lower my bid price just a little bit, i loss "the sweet spot", clicks/impressions stop coming in, which leads me to believe that I'm being outbid...right?!

but when i raise my bids back to my original bid price, i never get the same amount of traffic as my initial bid.

so now, when i create new fb campaigns, i don't like messing with the bids at all as it seems to disrupt the flow.

Sounds crazy...i know, is there any method/strategy to bidding on fb ads?

thanks

I don't think there is ne strategy there... Going with their suggested bids gives an optimum performance

.02 seems a bit low.

You need to use the "Likes & Interests" to target your audience more.

@Venture - He is not bidding .02, he is bidding that much above the suggested amount. 1.02 instead of 1.0... correct OP?

I tend to set my fee based on my budget and the time period. If it is a short-term promotion, I pay more per click. If over a long period of time, I reduce the fee.

There have also been some ads that i've created that I did not want anyone to click. The image would have the information needed and that alone would fulfill my purpose.

CoyoteAssassin said:

@Venture - He is not bidding .02, he is bidding that much above the suggested amount. 1.02 instead of 1.0... correct OP?

Click to expand...

correct.

thanks for your advice.

my main concern is after i optimize and have a campaign that's making money, how can i keep the traffic coming?

it seems like everytime i adjust it, it slows down considerably

I found the same thing. In fact one of my ads stopped impressioning all together. I created a new one just like it and like magic it started to get impressions.

Go figure

glasshalffull said:

correct.

thanks for your advice.

my main concern is after i optimize and have a campaign that's making money, how can i keep the traffic coming?

it seems like everytime i adjust it, it slows down considerably

Click to expand...

I noticed that too, I will just relist a new ad and then it boom impressions start hitting new ad, just pause the other. Weird but I noticed FB has several weird issues like that.