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buying facebook ads

Discussion in 'FaceBook' started by glasshalffull, Oct 20, 2010.

  1. glasshalffull

    glasshalffull Registered Member

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    is there a specific technique for buying facebook ads.

    I start out bidding $.02 above the highest suggested bid and then when clicks start coming in I usually see that my cpc is usually less than my bid.

    makes sense but...

    when i try to lower my bid price just a little bit, i loss "the sweet spot", clicks/impressions stop coming in, which leads me to believe that I'm being outbid...right?!

    but when i raise my bids back to my original bid price, i never get the same amount of traffic as my initial bid.

    so now, when i create new fb campaigns, i don't like messing with the bids at all as it seems to disrupt the flow.

    Sounds crazy...i know, is there any method/strategy to bidding on fb ads?

    thanks
     
  2. patmiller27

    patmiller27 BANNED BANNED

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    I don't think there is ne strategy there... Going with their suggested bids gives an optimum performance
     
  3. Venture

    Venture Regular Member

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    .02 seems a bit low.

    You need to use the "Likes & Interests" to target your audience more.
     
  4. CoyoteAssassin

    CoyoteAssassin Elite Member

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    @Venture - He is not bidding .02, he is bidding that much above the suggested amount. 1.02 instead of 1.0... correct OP?

    I tend to set my fee based on my budget and the time period. If it is a short-term promotion, I pay more per click. If over a long period of time, I reduce the fee.

    There have also been some ads that i've created that I did not want anyone to click. The image would have the information needed and that alone would fulfill my purpose.
     
  5. glasshalffull

    glasshalffull Registered Member

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    correct.

    thanks for your advice.

    my main concern is after i optimize and have a campaign that's making money, how can i keep the traffic coming?

    it seems like everytime i adjust it, it slows down considerably
     
  6. D4Dirty

    D4Dirty Regular Member

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    I found the same thing. In fact one of my ads stopped impressioning all together. I created a new one just like it and like magic it started to get impressions.

    Go figure
     
  7. blackhat+er

    blackhat+er Regular Member

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    I noticed that too, I will just relist a new ad and then it boom impressions start hitting new ad, just pause the other. Weird but I noticed FB has several weird issues like that.