So you find a site you want to buy. It is pushing Adsense. You have their current Adsense RPM. And you have no idea is it undermonetized or not because you don't work in that niche. So, how would you calculate the Adsense RPM for a site in a certain niche? Would you go to semrush, use the Position & Volume to determine how much traffic it is getting for each keyword and then use the CPC for each keyword to calculate the RPM. You'd have to guess the adsense CTR tho. Or is there any other way you could do it?