Buy Now, Pay Later

CallMeOP

CallMeOP

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Hello fellow BHW members,

I am creating an advertisement and my payment model involves instalment

My competitor is already using the tagline "Buy Now, Pay Later"

Looking for something creative as well as this is the competitive edge

Do you guys have any idea? Please share :)!
 
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Buy Now, Pay Later is the typical one as it's easy to understand.

I suppose you could do something niche related maybe. "Travel Now, Pay Monthly / Pay Later" , "X, Pay in 3 to 12 month instalments" , "Easy Buy, Instalment Plan"
 
CallMeOP said:
Hello fellow BHW members,

I am creating an advertisement and my payment model involves instalment

My competitor is already using the tagline "Buy Now, Pay Later"

Looking for something creative as well as this is the competitive edge

Do you guys have any idea? Please share :)!
Click to expand...
i am very sure them words are not copywrite or duplicated problam using as there to common.
 
t2van said:
Buy Now, Pay Later is the typical one as it's easy to understand.

I suppose you could do something niche related maybe. "Travel Now, Pay Monthly / Pay Later" , "X, Pay in 3 to 12 month instalments" , "Easy Buy, Instalment Plan"
Click to expand...

Yup, but we are targeting people who are interested in our competitor so we shouldn't use the same tagline.

mickyfu said:
Try Before You Buy.
Click to expand...

This is actually a good idea. Although in both us and our competitor case, we require a downpayment and then they can select their installment plan [1,3,6 months]
Would you still go with same tagline?

ninja21 said:
Get more, pay less
Click to expand...

I don't think this hits the point. Since installment is usually more expensive than cash upfront in total.

redarrow said:
i am very sure them words are not copywrite or duplicated problam using as there to common.
Click to expand...

Yes, I understand that. However, we are competing locally and prefer not to use the same tagline.
 
Gogol said:
Buy now, pay never..
Not sure how feasible will it be monetarily though ..:suspicious:
Click to expand...
Not sure about the sales but that will get some clicks for the ambiguity.. ;) I would try that if my product is at entry-level.:D
 
After reading your comments, I have come up with this..

Try Instantly, Pay Monthly
 
Buy now, pay later is usually used for deferred payments and not EMIs with an upfront down payment.

Both are extremely different.

Deferred payment model allows you to establish a complete credit line, wherein the merchant is reimbursed immediately and you get an option to pay off the due amount in one go at a later date.

If you're doing something with installments, "pay later" is ambiguous and will affect your conversions when people realize it requires a down payment.

Something like "Buy Fast, Pay Slow" or "Get the stash, split the cash" or "No cash? No worries!"
 
BlogPro said:
Buy now, pay later is usually used for deferred payments and not EMIs with an upfront down payment.

Both are extremely different.

Deferred payment model allows you to establish a complete credit line, wherein the merchant is reimbursed immediately and you get an option to pay off the due amount in one go at a later date.

If you're doing something with installments, "pay later" is ambiguous and will affect your conversions when people realize it requires a down payment.

Something like "Buy Fast, Pay Slow" or "Get the stash, split the cash" or "No cash? No worries!"
Click to expand...

Awesome suggestion. I have decided to implement this one folks! :) Thanks for all the help!
 
CallMeOP said:
Awesome suggestion. I have decided to implement this one folks! :) Thanks for all the help!
Click to expand...

Glad you found the phrase!

That "No cash? No worries!" phrase remind me of this:

img404.jpg
 
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