Business vs Personal Instagram accounts

sonyhp

Regular Member

Jul 14, 2011

262

78

• Feb 6, 2018

• #1

Read it somewhere that Business accounts have lower engagement rate than personal, as they want business accounts to spend money.

Is that true? Does anyone know about it?

 

Last edited: Feb 6, 2018

Dante_/

Registered Member

Sep 6, 2016

77

15

• Feb 6, 2018

• #2

Myth, myth and once again myth

 

S

Smifff

Junior Member

Dec 31, 2017

126

34

• Feb 6, 2018

• #3

I did read that to so ive mostly stayed away from it because although it may be myth - it does make sense from a facebook point of view i.e. money.

 

T

Traffic Key

BANNED

Jan 26, 2018

72

14

• Feb 6, 2018

• #4

Thats not true. Personal or Business both same.
Personal account on instagram have more followers then business account.

 

B

borntoglide

Newbie

Nov 5, 2017

41

3

• Feb 6, 2018

• #5

I have a business account, and my engagement is about 35% at the moment (2.2k followers). Will see how it goes as account grows, but at the time my reach is nearly 100% of my audience, so it's totally up to the quality of my posts to drive likes and comments.

 

ContentWriter

Banned - Selling via PM

May 8, 2013

5,735

975

• Feb 7, 2018

• #6

I believe both are the same in regards to engagement. Business accounts are useful for analytics purposes but there already tools for that. There is no significant change in the reach so both are the same for me. It is still up to your posts to catch your follower's attention though so you should focus on that.

Loren