I do understand both concepts but in the long run which is more reliable and probably secure with Google? I guess it is BUM marketing? In both cases you do use WEB2.0 properties to guide link juice to the sites. In addition, for BUM Marketing, you can use EZA to link directly to your money page as long it is not direct an affiliate page. Also, in BUM marketing, you DO care about the quality of the articles, in Linkwheels not (although I think that should be also the case). Anyone compared directly BUM Marketing (only ******** sites/pages) vs say a single 12 Properties ******** LINKWHEEL? What were the results? R.