Hi all,
My site structure has a homepage with general content and information about the details of each main page (excluding blog), along with button links to those pages. I'm trying to rank for keywords on the subpages, specifically 2 out of the 5 main subpages. These pages are online tools, therefore, I have some content on them targeting the keywords, but I don't want to stuff the page with pages of content bc they're really web tools for visitors, not blog/article style posts and I'm not sure if it will look too attractive (each page has on average of around 200 keywords), explaining the features of the tools, while mentioning the keywords I'm targeting throughout.
I've been generally hitting the homepage for basically all of the keywords. But, should I mix it up and also run SEO campaigns and banklinking to the specific subpages for their respective keywords? I assume google will automatically rank the subpages even if the homepage has all of the backlinks. Would this give an advantage in ranking over someone who just targets the homepage for ALL keywords the site is trying to rank for and allow the SEO to pass through automatically? In addition, I think it might look more natural also. Just looking for some advice on the best strategy from the pros on the forum!
Thanks!
My site structure has a homepage with general content and information about the details of each main page (excluding blog), along with button links to those pages. I'm trying to rank for keywords on the subpages, specifically 2 out of the 5 main subpages. These pages are online tools, therefore, I have some content on them targeting the keywords, but I don't want to stuff the page with pages of content bc they're really web tools for visitors, not blog/article style posts and I'm not sure if it will look too attractive (each page has on average of around 200 keywords), explaining the features of the tools, while mentioning the keywords I'm targeting throughout.
I've been generally hitting the homepage for basically all of the keywords. But, should I mix it up and also run SEO campaigns and banklinking to the specific subpages for their respective keywords? I assume google will automatically rank the subpages even if the homepage has all of the backlinks. Would this give an advantage in ranking over someone who just targets the homepage for ALL keywords the site is trying to rank for and allow the SEO to pass through automatically? In addition, I think it might look more natural also. Just looking for some advice on the best strategy from the pros on the forum!
Thanks!
