Ok so im almost ready to launch my product on CB. Thing is, i dont know whether to have the call to action as an opt in form or a "buy now" button. If i choose the opt in, i'll build a good amount of list but I risk not having them purchase the product after I email the offer. If i choose the direct sell, I dont have a list but the potential sales increase since they're already in that "buy buy buy" state of mind. what do you guys think? i know the money is in the list, but is it that always the case?