It's been a while, so here's another load of BS for enhanced profits.
Join together an under-used sneaky psychological trigger (pity) to an alias.
When you make your alias, do yourself a favor and give him or her a big fat honking handicap. It doesn't matter what, but make it hurt. Make it also interrupt normal thought so that concentrating for the alias is really tough (say from medication or whatever).
The alias should heroically face his or her destiny, mentioning the trouble but brushing it off. The alias does Internet stuff because the handicap prevents him or her from doing other stuff. (BS suggestion: The wonders of living in the Internet age allows even a problematic person like the alias the opportunity to get rich.) The alias should also complain (not too much for quality BS) about the lack of concentration.
One final point. The alias needs to be very successful. Very, very successful. Put your BS cap on and go to town making this part up.
This will create two great frames of mind (one positive and one not so positive) in the reader for the rest of your BS and hopefully for opening the reader's pockets:
1. Strong empathy and pity for the handicap and suffering.
2. The expectation that if the handicapped person was able to be successful, the same process will be even more effective by a person without the handicap, especially by a person who does not have concentration trouble. The alias can even BS something in this vein ("I wonder how much else I could do if I didn't have to deal with yada yada yada..., but I get by pretty well and am actually blessed... yada yada yada...")
This could be called a BS softener.
btw - Did I mention that I have a rare disease?...
