When you are searching for keywords then there are 2 choices how you want the aprox. traffic to be shown - Broad and Exact. Which of those results shows the REAL(most accurate) result in terms of real traffic what can be gained if you have website ranked at no1 place? I know the clicks to your site won't be as much as the searches done- But at which one I should look at when deciding whatever the keyword have enough traffic or not? So Broad or Exact?