If I were you, I would not focus on promotions.
You only have ten pages of content.
If I were you, I would focus on my competitors' actions.
I will do a sitemap analysis of their content.
Quickly I will figure out what the "industry average" content base is.
For example, if I'm in the military miniatures niche, I can load the top 50 domains on my site.
I can find these domains by entering the keywords I'm targetting and studying the results.
I would then do a sitemap XML analysis of these, and I will quickly discover the average number of the published content.
I have a sneaky suspicion that most of your competitors have more than ten pages of content.
Focus on your content volume first.
If it's 50, then fine; if it's 100, go for it.
If it's 200, so be it.
You have to enter this battle on the right footing.
Settling for or stopping at 10, 20, or 30 pieces of content is not enough.
Don't get me wrong.
I've had Amazon affiliate sites that made decent money when I only had 20 posts up.
But after a few weeks, their rankings went down, and the competitors took over the top spots.
It's a constant arms struggle, and that's why you have to get into the game on the right footing.
The way to do that is to blast your competition with the right amount of content.
Ten pages are not going to swing it.
Shoot for 50 to 100 at least.
Also, it helps tremendously if your pages target the right keywords.
Reverse engineer your competitors, find their easiest to find keywords, filter them based on niche-specificity, and cluster them together in terms of topic similarity.
Once you've done this, study your competitors' content and see if you can develop something better.
Can you produce something more engaging? Can you answer the search intent behind a keyword directly?
What else would people ask naturally when they type a keyword? Answer those questions too.
Once it becomes clear that your content is miles above what your competitors can produce, then you're in the right spot.
The next step is to produce a lot of that type of content.
That's how you play the game to win.
SEO is not a simple case of matching keywords.
That's how you played the game ten years ago, but not anymore.
Now it is all about site visitors being treated like kings.
Give them the experience they came for; give them that information.
Create an experience where they go down your page, like what they see, stay around, or click an internal link so you can collect their email, get them to click on an ad, or do something that will result in more dollars in your bank account.
That's the name of the game, but you must start the game on the right footing.
