We know that having an EMD does not work as well as it used to in 2014, and chances are it doesn't work at all. I have 2 options: Registering a .net with 2 words describing my website. Or Registering a .com short fancy brand name. Which one would you choose? I will be ranking the inner pages and not the homepage, so I will have keywords in my URL no matter what. I think about going with the brand word because it will be simpler to rank the homepage for the brand name.