1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Boost Post vs Ad

Discussion in 'Facebook' started by Ownski, May 8, 2017.

  1. Ownski

    Ownski Newbie

    Joined:
    May 12, 2014
    Messages:
    13
    Likes Received:
    7
    Just like the title says, what are the pro's and con's? I see people on here swearing by boosting post only while others say it doesn't matter.
     
  2. AneaKr

    AneaKr Jr. VIP Jr. VIP

    Joined:
    Oct 15, 2014
    Messages:
    160
    Likes Received:
    28
    Occupation:
    SEM Specialist
    Home Page:
    This is dependent upon your niche, but I have seen much better results from boosting posts rather than ads. If your niche is the type that supports natural, organic-looking posts (like a link to an outside landing page/article with some text) and users find it shareable/helpful, then you can get a very good cost per engagement by boosting posts. I was able to reduce the CPE from $0.28 to 0.09 for one of my clients using post boosting.

    The primary reason for this is that posts can be shared by other Facebook users, therefore giving you a much higher spread for free.
     
    • Thanks Thanks x 1
  3. Ownski

    Ownski Newbie

    Joined:
    May 12, 2014
    Messages:
    13
    Likes Received:
    7
    That clears it up very well. Thank you!