Boost Post vs Ad

[Ownski]

Just like the title says, what are the pro's and con's? I see people on here swearing by boosting post only while others say it doesn't matter.

 

[AneaKr]

This is dependent upon your niche, but I have seen much better results from boosting posts rather than ads. If your niche is the type that supports natural, organic-looking posts (like a link to an outside landing page/article with some text) and users find it shareable/helpful, then you can get a very good cost per engagement by boosting posts. I was able to reduce the CPE from $0.28 to 0.09 for one of my clients using post boosting.

The primary reason for this is that posts can be shared by other Facebook users, therefore giving you a much higher spread for free.

 

[Ownski]

This is dependent upon your niche, but I have seen much better results from boosting posts rather than ads. If your niche is the type that supports natural, organic-looking posts (like a link to an outside landing page/article with some text) and users find it shareable/helpful, then you can get a very good cost per engagement by boosting posts. I was able to reduce the CPE from $0.28 to 0.09 for one of my clients using post boosting.

The primary reason for this is that posts can be shared by other Facebook users, therefore giving you a much higher spread for free.

That clears it up very well. Thank you!