+1 Dan Kennedy
Never heard of Dan. Looks like the real deal. Will be going through his books over the weekend. Link for anyone interestedWell, I've read most of the books mentioned by the first 2 comments, and I can tell you that, Dan Kennedy is perhaps the most powerful person I know so far, in sales, persuasion, and marketing.
His books are full of PRACTICAL strategies and not theoretical vague advice that leaves you confused with thousands of unanswered questions.
OP start with cashvertising first as it's highly recommended!Cashvertising
Copywriter's Handbook
Scientific Advertising
Do you guys have any recommendations for books about marketing (buyer psychology, etc.)?