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Blind Study Finds YP Local Results Beat Google, Bing, Yahoo

Discussion in 'Offline Marketing' started by b1step-ahead, Mar 24, 2013.

  1. b1step-ahead

    b1step-ahead Power Member

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  2. sapphyre

    sapphyre Newbie

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    Interesting, but the study was commissioned by YP. I'm guessing that it's a bit biased.
     
  3. b1step-ahead

    b1step-ahead Power Member

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    yeah, funny how they call it a blind survey/study
     
  4. FstQuik07

    FstQuik07 Junior Member

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    The results indicate that there was a very trivial difference in the quality of search results.

    Also, these are the Yellow Pages that we're talking about. This is what they do. I would assume that they have higher quality returns in the first place—compared to a search engine whose focus is on a plethora of other elements, not just local businesses. But as we can see, the search engines are still doing a great job and providing us with a great, convenient service.

    The Yellow Pages still have a relatively great amount of power and capital, so I wouldn't count them completely out of the race. I don't know much about their plans, but depending on what they do within the next x years will tell us if they will continue in their downward slide or fight to be relevant.