zebrahat
Elite Member
- Aug 6, 2008
- 2,514
- 3,037
This is incorrect. Optimizing your web page to help the Googlebot determine that your site is relevant and should be ranked in their search engine through the use of proper headers, page title, nagivation, description etc... does not violate Google's guidelines. Neither does having a facebook or twitter page that links back to your site, or contributing to other blogs. Please see...
http://anonym.to/http://static.goog.../search-engine-optimization-starter-guide.pdf
Loading up GSA, Ultimate Demon, or SENuke and blasting out content to get as many links as possible is DEFINITELY a no-no in the Google playbook.
I already said use of bots were black hat. The point is that if you MANUALLY create the backlinks, but it looks unnatural, Google will hammer you anyway. Properly structuring a site's elements on-page in order to get indexed at all in the ranking system, is not the same thing as 'optimization' to place that site at the top of the system. White hat tactics that attempt to get, and sustain a high ranking position of a site in the search engines are artificial attempts to get Google to view the site as 'relevant,' and so are also increasingly getting treated as spam.
A whole lot of white hat sites have been recently de-ranked due to the artificiality of their WH SEO, that's just a fact. The most recent changes at Google, and the experience of webmasters of 100% white hat sites that were nonetheless penalized, show that as of now, only sites that appear naturally organized or have natural link growth or authority are supposed to be considered relevant for ranking purposes. The mythical wall separating treatment of 'sanctioned' gaming of the search engines (WH) versus 'unsanctioned' gaming of them (BH) is gone.
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