White hat is content generation and improving your site map. Black hat SEO potentially improve SEO factors, although it harms user experience in terms of human-computer interaction with a web resource or application. Gray hat SEO work improve SEO factors but does not add value in terms of usability or accessibility.
Everybody starts doing grey hat. When the site has authority on engines big enough they can either switch the steering wheel on white hat or gray black to make more money. It takes time to achieve ranks, notoriety without investing. If you go and start from zero it will be very very hard to achieve what others already achieved in years.
Black hat is basically illegal method that includes bots and scripts to improve SERP quickly while White hat is a slow SEO method that follows Google's guidelines.
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