White Hat SEO - Strictly following the Google Webmaster Guidelines (focusing more on what's best for the user).
Black Hat SEO - Discovering and manipulating flaws in Google's algorithm to gain an advantage in the SERPs (focusing more on what's best for the search engines).
Grey Hat SEO - Using a combination of both white hat SEO and black hat SEO.
By the way, you could have just searched Google to find this answer.
All of these little titles are overused too much. Either it works or it doesn't. At the end of the
day you can manipulate organic growth and safely rank a website or you can hammer it and
watch it go up and then crash.
Whitehat seo is really bullshit. When you start building backlinks you break Googles tos. Still the difference is what most people pointed out where bh seo is all about quick bucks and whitehat is hoping for the long term.
SEO methods that stay within the guidelines laid out by the major search engines are generally termed "white hat," while those that violate the guidelines are called "black hat.
Malaga, R. A. 2010. "Chapter 1 - Search Engine Optimization—Black and White Hat Approaches," in Advances in Computers, Marvin V. Zelkowitz (ed.), Elsevier, pp. 1-39.
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