Fully claim and verify your GBP. Ensure your name, address, and phone number (NAP) are consistent with your website and other business information. GBP optimization directly impacts the Google Local Pack, which drives high-intent traffic. Reviews and posts demonstrate relevance and credibility. Build dedicated pages for each procedure and city/community you serve. Location-specific pages align with Google’s preference for hyperlocal content, which improves rankings for “[city] + [procedure]” queries. Use tools like Mangools KWFinder, Ahrefs, or SEMrush to identify high-volume, low-competition, long-tail keywords. Targeting low-competition keywords will allow you to rank faster while building authority for more competitive terms. List your business on high-authority local directories and plastic surgery-specific platforms. Citations and backlinks demonstrate local relevance and authority, which improves your ranking in Google’s local algorithm. Actively manage and solicit reviews on Google, Yelp, and RealSelf. Reviews are a key ranking factor for local SEO and build trust with potential patients, which can increase click-through rates.