I've never really paid attention to SEO b/c I thought it was just a complete waste of time. I felt there were too many things you had to do in order to get your site ranked for your preferred keywords. And the work didn't necessarily guarantee that you were going to come up on page 1 for your terms. But after spending thousands and thousands on pay per click, I decided it was time to give SEO a serious look. That's when I came across Black hat SEO. I have read through dozens and dozens of threads since joining this forum. Great stuff, btw! My thing is, where should one start? Is there a black hat 101 guide someone would recommend reading? (Possibly one that could be found on this forum) I'm not looking for a handout, but some direction would be greatly appreciated. Thanks in advance to all contributors.