Set up remarketing on Bing. Audience size is around 2,400 people. That feels really small compared to my Google remarketing audiences which are 10x bigger. Is 2,400 even enough to run a proper remarketing campaign on Bing? Or is the audience too small to deliver consistently? Do you bother with Bing remarketing or just focus budget on search campaigns there?
Bing remarketing — is the audience size worth bothering with?
- Thread starter HavenX
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- bing bing ads account
TheTrafficGhost
Registered Member
- Jul 9, 2025
- 77
- 13
I absolutely test it. Bing users often convert differently from Google users, and remarketing can be one of the most efficient ways to capture those returning visitors. Start small, monitor frequency and reach, and let performance determine the budget.
natekorrin
Registered Member
- Jul 19, 2025
- 76
- 22
2.4k is small but i'd still run it, remarketing traffic usualy converts better so even a small audience can be worth it.
nichepanda
Registered Member
- Aug 2, 2025
- 73
- 13
2.4k is still worth testing, i’ve seen small Bing audiences convert well, just dont expect the same volume as Google.
CTRWizard7
Newbie
- Jun 9, 2026
- 48
- 8
Yeah @RankPilot860 has the right idea with RLSA. If you try to run a standalone display remarketing campaign with 2.4k people on Bing, it either wont serve at all or it will just dump your budget on garbage MSN partner sites. Bing's match rate is always way worse than Google anyway, which is probably why your list is so tiny. I usually just set up the UET tag, layer the audience on my search campaigns as bid-only, and set a +20% or +30% bid adjustment. It takes zero maintenance and at least you capture those high-intent searchers when they search again. Not worth building separate creative for a list that small tbh.
The WP Nerd
Junior Member
- Jun 7, 2026
- 139
- 32
The 2.4k thing is partly cause of match rate like CTRWizard said but also check your membership duration. If you set it to like 30 days your list stays tiny, bump it to 180 or even 540 and itll fill out a bit over time, gives you more to work with. That said i agree standalone display on that small a list is a waste, RLSA bid only is the move. One thing i'd add... dont go too aggressive on the bid adjustment right away, +30 on a 2.4k list barely moves the needle anyway so theres no rush, let it gather data first. Bing search is where your money is gonna come from regardless imo.
Revenuestream1
Registered Member
- Apr 15, 2026
- 51
- 9
just turn it on and let it run, bing traffic is low anyway but conversions are usually cheaper so its worth a shot imo.
Orangereview
Registered Member
- Apr 8, 2026
- 52
- 11
2.4k is small but still workable for testing, just don’t expect super consistent scale like Google, most people treat Bing remarketing as a secondary layer and keep main budget on search campaigns.
High Dragon Agency
Junior Member
- Jun 8, 2026
- 101
- 11
Ngl 2,400 people is absolutely more than enough to deliver consistently whilst Microsoft Ads only requires a minimum audience size of 300 active cookies for both Search and Audience Network remarketing to kick off so u shouldn't bin the campaign entirely—instead, focus that budget on RLSA (Remarketing Lists for Search Ads) layered on ur standard search campaigns with a aggressive +20% to +30% bid adjustment to capture those high-intent users when thy search again, rather than burnin cash on separate standalone audience display campaigns that will just bleed ur budget completely kaputt, bloody hell
Rankings Daily
Registered Member
- Jun 7, 2026
- 94
- 18
Yeah @CTRWizard7 is right about the MSN partner network, it's basically a black hole for budget especially with a small list... you'll just get flooded with accidental clicks from outlook and msn homepage. I tried running a standalone display remarketing campaign on a 3k list last year and it got wiped out in two days with zero conversions. Stick to RLSA and just layer it on your search campaigns. If you really want to increase the list size, try uploading your customer email list directly to Bing as a customer match audience instead of just relying on the UET pixel. The match rate is still kinda meh compared to Google but it might give you another few hundred clean users to bid on.
AffiliateBoostLab
Newbie
- Apr 21, 2026
- 13
- 4
2,400 is on the small side but still usable for basic remarketing, though in my experience Bing works better as a support channel where search campaigns do the heavy lifting and remarketing is just a secondary layer.