Bing Ads + LinkedIn Audience Targeting Experience

MysticTurnip

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I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
 
I have tested it for B2B and found it useful for narrowing audiences, but results still depend a lot on the offer.
 
I’ve been looking into Bing Ads’ LinkedIn targeting options and wondering how effective it is for B2B campaigns.
Has anyone used this combination recently? Did you notice any improvement in lead quality, conversion rates, or overall campaign performance compared to regular Bing search campaigns?
Would like to know if it’s a feature worth using.
I tried it once and lead quality was bit better. Volume was low but didnt mind that
 
Tried it on a few B2B campaigns and the lead quality was better, but volume was usually lower. It works best when you already know your ideal job titles/industries. Don’t expect LinkedIn targeting alone to fix a bad offer or landing page. Test small first.
 
I think this feature is useful when your product has a clear business audience. If you target too generally, you probably won't see much improvement.
 
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