Big Sites Cheat All The Time And Never Get Penalized?

Lawliet1996

Lawliet1996

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Hi guys, I wanted to bring this up and hear your thoughts.

Lately I’ve been noticing how some big sites keep bending the rules and nothing ever seems to happen to them. For example, take Valvent. They’ve got sites in all kinds of niches, but if you look closely it’s basically the same “website” design with a few tweaks. On top of that, they cross-link their sites like crazy. With just a little digging you can find a whole network of theirs.
Thing is, Google doesn’t seem to care. No penalty, nothing. They just keep dominating the SERPs. And I’ve seen other big sites doing the exact same thing. It’s like they own the rankings and smaller players don’t even stand a chance.
So how do you even compete with setups like that? Is it just the reality now that new people trying to break into SEO are kinda doomed before they even start? Or is there actually a way around this?

Curious to hear what others think.
 
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rules for thee, but not for me; double standards; 2-tier justice... call it what you want, it's the same thing and it's the system that we're living in. Until the heads (usually the ultra rich and powerful) that control and maintain this system fall we will continue struggling.

Lawliet1996 said:
So how do you even compete with setups like that? Is it just the reality now that new people trying to break into SEO are kinda doomed before they even start? Or is there actually a way around this?
Click to expand...
other than becoming one of them, or going for the long tails I don't think there's much we can do...
 
with authority sites you can get away with a lot. remember when BMW was cloaking? :D
though they eventually got removed from the index (shortly) as their cloaker wasn't good enough.
 
Its all about authority and high quality content. I have seen tons of sites which literally links their network sites in footer and they rank really well in Google, but there is one thing is common all these sites, they have unique and high quality content plus tons of high quality links.
 
Lawliet1996 said:
Hi guys, I wanted to bring this up and hear your thoughts.

Lately I’ve been noticing how some big sites keep bending the rules and nothing ever seems to happen to them. For example, take Valvent. They’ve got sites in all kinds of niches, but if you look closely it’s basically the same “website” design with a few tweaks. On top of that, they cross-link their sites like crazy. With just a little digging you can find a whole network of theirs.
Thing is, Google doesn’t seem to care. No penalty, nothing. They just keep dominating the SERPs. And I’ve seen other big sites doing the exact same thing. It’s like they own the rankings and smaller players don’t even stand a chance.
So how do you even compete with setups like that? Is it just the reality now that new people trying to break into SEO are kinda doomed before they even start? Or is there actually a way around this?

Curious to hear what others think.
Click to expand...
Yeah, big networks can bend rules and get away with it, but that doesn’t mean smaller players are doomed.
The edge for new sites is picking tighter niches, going deeper with content, and building trust where giants don’t bother. Google tolerates the heavyweights until they trip, but it still rewards relevance and authority at smaller scales you just have to play sharper and more focused.
 
Yeah, I’ve noticed the same. Big networks seem untouchable, but smaller sites can still win by focusing on niche topics, creating content others don’t cover, and building real connections for links. It’s slower, but it works long-term.
 
Nut-Nights said:
Its all about authority and high quality content. I have seen tons of sites which literally links their network sites in footer and they rank really well in Google, but there is one thing is common all these sites, they have unique and high quality content plus tons of high quality links.
Click to expand...
This isn’t completely true. I’ve seen multiple very short, thin articles that are obviously copied and pasted from GPT rank number one.
 
909218 said:
Yeah, big networks can bend rules and get away with it, but that doesn’t mean smaller players are doomed.
The edge for new sites is picking tighter niches, going deeper with content, and building trust where giants don’t bother. Google tolerates the heavyweights until they trip, but it still rewards relevance and authority at smaller scales you just have to play sharper and more focused.
Click to expand...
Yeah, that is sad but Imagine you focus on a niche the big guys didn’t bother with, you put in the work, rank well, maybe even start getting traffic. Then later the giants decide “ok, let’s cover this too” and suddenly it’s over.
 
Lawliet1996 said:
Yeah, that is sad but Imagine you focus on a niche the big guys didn’t bother with, you put in the work, rank well, maybe even start getting traffic. Then later the giants decide “ok, let’s cover this too” and suddenly it’s over.
Click to expand...
True, once giants move in they can smother a niche fast, but the gap is time.
If you’ve already built trust and an audience before they arrive, you’re harder to push out. The trick is to treat niches as windows: move quick, build depth, diversify traffic, and use that early edge to launch into the next play before the big guys flood in.
 
They also started small. In the journey, they might have made right contacts which results in privileges.
 
Almost everything works like that, rules and punishment are created for newbies, poors and powerless people
 
There might be exceptions. I remember in one update they punished big players like stat counter because of link exchange behaviour.
 
Only way to know is to replicate what they are doing.
 
It is obvious that google has different rules for such websites. I would not be surprised if they give relaxation to them in adsense policies as well.
 
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