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Big Brands & Google

Discussion in 'White Hat SEO' started by dirtythirty, Jan 2, 2012.

  1. dirtythirty

    dirtythirty Registered Member

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    As Google continues to roll out G+, their plan is to allow big brands to have a major presence on Google+. Do a search for this, there are quotes from Page, Brin and others stating as much. And it makes sense, because it will mean more $$$$$ for Google.

    But the driving force behind Google (at least on the surface) has always been providing the best and most relevant content in the search results. In this way, the "little guys" could be contenders by having great websites and doing SEO.

    But if Google is really going to let big brands PAY to be a part of Google+, will this mean you will need to bring $$$ to the table to play the game?

    Isn't that a catch-22, where Google claims they are all open source, do no evil, most relevant search results served up, yet they are going to be catering to big business?
     
  2. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    It just means you need to develop an authority site. There are millions of sites out there, I think it's easier for Google to give more favor to authority sites than try and filter out the shit from good minisites. Small sites will still rank, just might take a bit more work.
     
  3. dirtythirty

    dirtythirty Registered Member

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    I thought I would revisit this thread considering all of the recent Panda updates, such as this one: http://www.blackhatworld.com/blackh...over-optimization-penalty-launched-today.html

    A lot of people are saying that Google's goal is to have the big corporate sites rank while forcing everyone else to spend $$ on Adwords.

    First, I'm not sure how exactly this is supposed to help Google. Wouldn't it be better for Google to let crappy websites rank higher, forcing big companies with big marketing budgets to spend $$ on Adsense?

    And here is what's really interesting to me: if it's true that Google wants big brand websites to rank higher, how does it "know" what is a brand website and what's not? Is there some magic phrase big corporation websites use? Does it mean EMDs are more important? Do big businesses have the "in" on the SEO recipe that establishes them as an authority site? Does it all come down to quality content? (I question that because I think many of us have better quality sites than some corporate sites).

    What is the key to "being a big brand site"? Someone tell me that, because that's what I'm going to do.
     
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  4. kegnum

    kegnum Senior Member

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    EX(fucking)ACTLY!!!

     
  5. meatro

    meatro BANNED BANNED

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    If you want to know which direction Google is going, just take a look at JC Penney. Their story is the perfect explanation on how [black hat] SEO is and has been.

    Where were they 1-1/2 years ago? They were getting dumped on; penalized in Google and reported about in major newspapers (and every SEO website on the internet) for using paid links, blog networks and other shady tactics to rank for tons and tons of keywords.

    They were page 1 for everything.. Men's shoes, bathroom carpets, candle holders, everything. And they got there using paid links and other methods that I'm sure we're all familiar with... Then they got busted and completely disappeared from the SERPs.

    Now they're back and they've made some huge changes. Everything of theirs revolves around SOCIAL NETWORKING. Everything. Their commercials are all about their Facebook and Twitter pages. They even re-designed their logo.

    jc-penney-rebrand.png

    Now they've got a huge social media presence compared to a year ago and they're back in the SERPs for just about everything in your house. :)
     
  6. futurestic06

    futurestic06 Supreme Member

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    We all know that Google loves big brands. and also its not a new thing. :)
    Google gives preference to the big brands. And always the victims are us... the little people with some sites with good SEO knowledge :(