Best White Hat Strategy for New Websites With Zero Authority

I am launching a new site and want to stay strictly white hat. What is the best strategy to build authority from scratch? Should I focus on content first, backlinks later, or a mix of both? Would love practical advice from people who have ranked new domains recently.

Simply put, you need to become an authority.

That means writing fantastic content, creating shareable guides, and doing outreach for podcasting
opportunities in your niche. Once you create some buzz on social media and have good content, you
can then do press releases and syndicate as much as possible.

White Hat SEO relies on brand authority and a well optimized website.

From what I’ve seen, starting with solid content and clear site structure makes things easier, then adding backlinks slowly helps build trust. Going all-in on links too early doesn’t seem to stick as well. Are you targeting a tight niche first or going broad from the start?