For promotion of android app, first trail is to be done within the friend circle, then word of mouth can be give lead to your android app , and of course social media marketing will do the best .
I would definetely get keywords installs to rank your app under certain keyword under top 10 in Google Play search. Ping me if you want to learn more, I can point you out to the right people!
Make sure your app is ready to be release and fully debugged, this bring you a lot of organic traffic.
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