Think of Instagram the same way as you think of a sales funnel.
Top Funnel: Shoutouts, F/UF, Mother/Child method are just to get exposure to your page (Pageviews)
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V Middle Funnel: The quality of your posts, page bio description is what page viewers use to determine whether or not to follow your page (Follow)
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V Bottom Funnel: /////How do you turn those followers into customers////// (Sales)
So to answer your question, how you'll turn those followers to customers will likely be based on the content you post (other customers enjoying your product/service, content that shows the need for your product, e.t.c.) and incentives (giveaways, clearance sales, e.t.c.)
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