Best mainstream examples of SEO websites?

Bigblast

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As an academic researcher (not in an SEO field, but in the humanities). I'm getting started on a project that does some humanities-oriented analysis/discussion of SEO and its implications. I'm trying to find a few examples of websites that are widely regarded as well-designed in terms of SEO. Are there any websites considered the gold standard of SEO? Or just websites that pretty much everybody agrees are good examples of SEO?
Much appreciation to anyone who can offer suggestions!!
 

tiiberius

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Yes, there are.

Usually these are massive, well-known websites.

These website excel in terms of both on-page and off-page optimization.

Wikipedia
https://www.wikipedia.org
One such example is definitely Wikipedia.

Wikipedia ranks on the 1st page for pretty much every topic it covers.

Examples:
search engine optimization
https://www.google.com/search?q=search+engine+optimization

carnivorous plants
https://www.google.com/search?q=carnivorous+plants

Amazon
https://www.amazon.com
Another example would be Amazon that ranks for every product under the sun.

https://www.google.com/search?q=inline+skates

Backlinko
https://backlinko.com
Then we have gems in SEO community specifically. For example Backlinko by Brian Dean.

His website is not just source of SEO knowledge but itself also ranks for very tough terms like:

link building
https://www.google.com/search?q=link+building

NeilPatel
https://neilpatel.com

Content marketing monster with more writing interns than McDonald possibly.

Moz
https://moz.com
Another source of knowledge, software company and benchmark.


Ranks #1 for keyword seo itself (at the time of checking 06 Sept 2018)
https://www.google.com/search?q=seo

Yoast
https://yoast.com

Author of a very popular SEO plguin for WordPress. Popular rankings:

seo plugin
https://www.google.com/search?q=seo+plugin
 
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