Amazon Affiliate Program can generate significant revenue. But it?s not always as easy as posting a link and earning money. Here are 1 out of 5 of the best kept secrets to increase your Amazon Affiliate earnings. #1 Traffic is Important Of course, there is more than just the traffic factor, but it is an important one. After all, if you don?t have the traffic levels you are not going to make money. Amazon pays between 4% and 8.5% with the average payout being 6%, so you can see that having adequate traffic is important. Consider how you are going to bring this targeted traffic to your site and get them to click through on your Amazon link. Becky M.