Best Instagram Tool for Competitor Analysis

tankybank · Oct 2, 2017

Hello BHW family!

I have been part of the community for some time mainly as an observer but wanted to reach out to the community for some recommendations.

I am getting close to launching an IG account for our new brand in Sports Nutrition niche. We are currently coming up with a content strategy that we think will be best for engaging followers and building the page. For full disclosure, everything will be 100% organic from scratch.

One of our competitors in our niche started an IG page about 12 months ago for their brand and since has built it up (completely organically from what I have seen) to over 100k. Their content is fantastic but also their engagement from 'fans' (followers) is unreal. They get on average 3-5k likes and 50-200 comments which is great for a brand's page on IG from what I've seen. Now obviously their content has played a huge part in this growth but they have also been running strategic competitions etc to get their posts onto the explore page etc.

I want to find the best software program that anyone would recommend so I can break down each day and see which posts reacted best with the audience and which accounted for the most growth.

I am very thankful for any suggestions that anyone has and if you would like to talk about this in more depth please shoot me a DM.

Thank you!

colorme · Oct 2, 2017

tankybank said:
Hello BHW family!

I have been part of the community for some time mainly as an observer but wanted to reach out to the community for some recommendations.

I am getting close to launching an IG account for our new brand in Sports Nutrition niche. We are currently coming up with a content strategy that we think will be best for engaging followers and building the page. For full disclosure, everything will be 100% organic from scratch.

One of our competitors in our niche started an IG page about 12 months ago for their brand and since has built it up (completely organically from what I have seen) to over 100k. Their content is fantastic but also their engagement from 'fans' (followers) is unreal. They get on average 3-5k likes and 50-200 comments which is great for a brand's page on IG from what I've seen. Now obviously their content has played a huge part in this growth but they have also been running strategic competitions etc to get their posts onto the explore page etc.

I want to find the best software program that anyone would recommend so I can break down each day and see which posts reacted best with the audience and which accounted for the most growth.

I am very thankful for any suggestions that anyone has and if you would like to talk about this in more depth please shoot me a DM.

Thank you!

There are a few, and I mean a few, services out there that gather that information. Not software based, and more proprietary than anything. Fees go from about $500/month upwards to $5K/month. They give you all the info you need. Not cheap, but gives you what you need.

tankybank · Oct 2, 2017

colorme said:
There are a few, and I mean a few, services out there that gather that information. Not software based, and more proprietary than anything. Fees go from about $500/month upwards to $5K/month. They give you all the info you need. Not cheap, but gives you what you need.

Thanks for your response @colorme . Would you mind elaborating a bit further about these services? I am definitely interested. Thank you for your help!

moneymak25 · Oct 2, 2017

Sorry for my english. I am not native speaker.
Try to manually collect base. You need to understand what your audience likes. Draw conclusions. And only after all this, start using the suggestions. Because you do not even understand what kind of quality data you get.

Lina2310 · Oct 2, 2017

Detailed analysis of the audience, conducting surveys. This will help you to identify your target audience and understand its interests. And then you can start advertising effectively.

colorme · Oct 3, 2017

tankybank said:
Thanks for your response @colorme . Would you mind elaborating a bit further about these services? I am definitely interested. Thank you for your help!

Just do a search on Google for "detailed instagram analytics". the ones that charge the most are the better products. The ones that charge $19.99 or $100 are not what you need. Believe you me.

tankybank · Oct 6, 2017

colorme said:
Just do a search on Google for "detailed instagram analytics". the ones that charge the most are the better products. The ones that charge $19.99 or $100 are not what you need. Believe you me.

@colorme thank you for your input, I will be sure to take that onboard on this quest!

Best Instagram Tool for Competitor Analysis

tankybank

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colorme

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