Hi Guys, I have completed doing OnPage Seo for one of our company website related to health and wellness .. Now need to start with OFF page Seo . My first concern is i need to start with competitor evaluation . Including their page rank , keywords and backlinks , i have worked with keyword spy free trial .But at this point dont wanna pay for full access. Please suggest me best free service which will help me to do competitor evaluation as well as to get new links .. Thanks In Advance.