Catherine Clark
BANNED
- Oct 2, 2025
- 32
- 24
Are square videos still king or have vertical 9:16 ads taken over? I’m about to relaunch a campaign for e-com products and want to know what converts best these days.
Best format for FB video ads in 2025?
- Thread starter Catherine Clark
- Start date
- May 19, 2025
- 199
- 44
I still run square ads and still find it effective.
- May 14, 2023
- 3,916
- 3,911
You need both
9:16 and 16:9, both are useful and required for some platforms
But in general 9:16 are the most useful and popular
9:16 and 16:9, both are useful and required for some platforms
But in general 9:16 are the most useful and popular
- Oct 17, 2023
- 2,095
- 1,032
Vertical 9:16 ads have definitely taken over, especially on mobile placements like Reels and Stories. They feel more native and consistently outperform square videos in CTR and conversion rates now.
ObsidianFlow
BANNED - Failed to resolve a dispute
- Jul 28, 2025
- 160
- 75
Vertical 9:16 ads have taken over. They perform way better across FB, IG, and TikTok — full-screen = higher CTR and engagement.
- Dec 4, 2023
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I find that vertical video (9:16) is dominating right now because it’s optimized for Reels and stories—where conversion rates are highest right now. For best results, use 9:16 for stories/reels and 4:5/1:1 for news feed, and always use captions.
nacolmmaala
Newbie
- Oct 1, 2025
- 18
- 5
I see that 9:16 vertical videos are being used more, especially on Reels and Stories, but I still wonder if the conversion rate is really higher than square videos.
Warin Cebegin
Newbie
- Jul 30, 2025
- 15
- 5
Vertical 9:16 is definitely ruling now — it feels more native across Reels, Stories, and Shorts. I used to run square too, but after switching to vertical, CTR and watch time jumped noticeably.
Link Builder007
BANNED
- Jul 30, 2024
- 1,160
- 80
Vertical 9:16 performs better now since it fits Reels and Stories. Square can still work, but vertical gets higher watch time and reach.
- Sep 22, 2024
- 1,803
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Vertical 9:16 is performing better lately, especially for mobile traffic and Reels placements. Square still works fine for mixed placements, but vertical tends to get higher engagement and watch time now.
- Nov 14, 2015
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- 29
Yes, vertical 9:16 videos definitely work better for Facebook ads now They grab attention more easily and get higher engagement square videos can still be used but for most campaigns vertical is the way to go.
VikingWannabe
Power Member
- Apr 30, 2023
- 699
- 384
Facebok is bot traffic now.
Instagram is the best for paid campaigns and make your ads as humorous as possible.
Even boomers are doom scroller these days and shorts is your best bet.
Instagram is the best for paid campaigns and make your ads as humorous as possible.
Even boomers are doom scroller these days and shorts is your best bet.
DigiHero Agency
BANNED
- Sep 22, 2025
- 30
- 11
9:16 vertical video, 6–15 seconds long, with subtitles and engaging content.
- Dec 6, 2023
- 1,326
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The trend is 9:16 vertical video as it takes up the entire mobile screen, resulting in the highest conversions on stories and reels. However, we recommend using 1:1 square for news feed as well to ensure optimal visibility across all locations.
- Sep 29, 2025
- 112
- 25
Vertical 9:16 videos under 30 seconds with captions and a strong hook work best in 2025.
King Agency
Power Member
- Feb 25, 2025
- 686
- 73
Based on my recent testing, vertical 9:16 videos are performing the best right now, especially on mobile placements like Reels and Stories. They get higher watch time and engagement compared to square formats.
- Aug 20, 2025
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“Meta is favoring full screen because of higher average viewing time. 9:16 = better organic reach, cheaper CPM, and the system is easily recognizable as ‘native’.
If you run ecom, especially impulse products, go for vertical visuals, close-ups, fast speeds. Square feeds still have a place, but treat them like remarketing, not top of funnel.”