Nowadays, in the world of internet marketing and technology, content has become significant. It can happen that you have excellent ones but still you are not on top the internet. White hat SEO is important because it improves the quality to attract people and come ahead in the search. If you want to find out about the best white hat SEO strategies and tips, read on. 1. Plan ahead While you are trying to be a famous part of the web, you must keep your target in mind. Make sure that you completely know what it is about and who are the audience. If it is about your restaurant, there should be different tabs. The most important one is the “Menu.” Do not forget to beautify the “About Us” section. Include relevant details like locations. Include offers and deals at the first page which the customers will see upon entering. 2. Choose WordPress While making a new site, WordPress can be helpful. It is straightforward, simple and there are lots of SEO related plug-ins that you can get without any cost. 3. Set Up Blogging You can submit guest posts and blogs and make that a part of your relationship developing scheme with others. You can use the network efficiently and improve your writing and targeting of people. 4. Utilize social media People are interested in social media websites more than anything else. You will see that they are always checking their phone now and then to find out about the updates or new posts. Utilizing this as a tool can enhance your growth of your website no matter what the topic is. Social media comes with a lot of abilities such as driving targeted traffic, boosting the site’s SEO, sending out the people a message and allow retargeting. 5. Be straightforward Think of yourself, do you spend hundreds of hours on a single website? You have to make sure that the relevant content is on top. You cannot create suspense and hope that the audience will spend hours to find out. 6. Start online discussion No matter where you begin the discussion, people will end up on your website because there will be a link. Use any social media platform to start an online discussion. 7. Manipulate some tools Find out what your competitors are using as keywords using tools like Raven and SEMrush. You can ignore the useless keywords and focus on the essential ones. 8. Concentrate on site architecture Place the keywords at the beginning of the description and the title. You should put the significant contents above the fold so that when the page is loading it will be visible. Sometimes it is necessary to include this on the website and in many occasions, it is not. You have to stop duplicate ones and make them unique. Learn more about meta descriptions. 9. Use multiple tools Do not just use one tool to find out about the keywords. There are many available for many purposes. Use all of them to come up with the perfect website. For keywords, utilize different ones, for photo editing and videos, etc. If there are images, make sure that they are of superior quality. 10. Do not forget videos Videos are getting vital with each day for being a white hat SEO technique. You cannot forget about them. Create high-quality videos and put them on your website and social media.