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Why do I place game ads on Tiktok and some people sign up at the beginning, but no one signs up after a long period of time? What is the reason?

KYqp said:

Why do I place game ads on Tiktok and some people sign up at the beginning, but no one signs up after a long period of time? What is the reason?

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This usually happens due to ad fatigue. Your ad gets shown to the same audience too many times, and they stop engaging. Also, TikTok's algorithm may shift delivery to less relevant users over time.
Try:
Refreshing creatives regularly
Testing new audiences
Checking if your funnel (landing page, sign-up process) is still working properly
It’s all about keeping things fresh and targeted.

It’s likely because your ads are being shown to the same audience repeatedly over time, which leads to lower engagement. Try updating your creatives, testing new hooks or visuals, and expanding or rotating your target audience. Also check if TikTok’s algorithm is optimizing properly for your goal.