SEOZONE3
BANNED
- Jun 15, 2011
- 1,954
- 226
Introduction
In today's global electronic market, it is becoming more and more possible, and necessary to spend your marketing budget wisely. The first time the concept of PPC marketing was noticed on the internet was around the middle of the 1990s.
To just get thousands of visitors to your online store or website is no longer feasible or profitable. The aim should be to drive focused leads to your business in order to convert them into sales.
One of these tools that are available is the Pay Per Click Marketing.
What is Pay Per Click Marketing
The core concept of pay per click is to display advertisements in the form of search engine results to prompt people searching for a given key word or a specific set of keywords (sometimes also called a long tail keyword) to follow the link to your site.
In essence Pay Per Click marketing is a marketing system that online businesses make use of to get real clients to their websites that do not cost them anything to place the advert. They only pay once a potential customer clicks on a link that takes them directly to their site. This is called the click-through rate. In other words, you only pay for a customer that actually clicks on the advert that takes them through to your site. Some people compare this PPC marketing system with a sniper whereas the traditional advertising is more of a shotgun approach.
Who offers these services?
There are a number of companies that offer the PPC marketing option. The first and currently the largest company that offers this is AdWords from Google. Their market share is stated somewhere between 65 to 68 %, depending on which source you refer to. According to the Google AdWords website, they offer "… text Ads or text based search advertisements, graphic & DISPLAY advertisements, YouTube Ad, or new addition is MOBILE APP Ads, you have lot of ways to reach your aim customer with AdWords."
The other big PPC marketing option is to make use of the Bing's AdCenter PPC marketing tool that is reported to have had around 33% market share during June 2015. According to their website they offer "… the internet's highest traffic categories: Games, Music, Books, and Movies."
There are a few other options that offer options focused at specific market segments, the most notable of these are Facebook that allows you to "…. target specific demographics, geographical regions, and user interests." This means that your advert will appear to all Facebook users that qualify in terms of your defined market segment. Strictly speaking, Facebook adverts are not a Pay per Click marketing tool but does have the market segmentation ability as mentioned above.
Both Google AdWords and Bings' AdCenter makes use of a bidding process to determine the price you will pay to use a particular keyword of keywords. The basic principle here is that the click-through rate determines how frequently you personalized advertisement will appear in a search result that contains your key word or a specific set of key word or long tail keyword.
Why use PPC
The primary objective of pay per click marketing is to get page hits that are relevant to your focus area only. In addition to having to pay only for the clicks that open your designated website, you also can select how much you are prepared to pay per click and what you budget per day is for any particular campaign.
The option to stop and start campaigning as and when you like gives you the freedom to make sure you spend your marketing dollars. By tracking your click through rate and associated sales you can match results with the available budget without spending your marketing budget on unconverted clicks.
Getting the Best out of PPC
To get the most out of the pay per click marketing system, it is important to follow at least the following guidelines:
· Conduct proper keyword research as keywords are the core of your marketing effort. A strong keyword list normally results in a successful marketing effort.
· Write effective adverts that will display only when web searches with relevant keywords are made. There are no shortcuts for getting your adverts noticed, whether on a PPC system or in the traditional advertising media.
· Think like a sniper, and pick one target market segment, do not mix market segments such as products, location, brand names and seasonality of your product in a single campaign.
Conclusion
Many successful PPC users make use of a dedicated resource to run this aspect of their marketing campaign. The reason for this is simply that, despite what some people may think, a PPC marketing program cannot be run on autopilot.
In today's global electronic market, it is becoming more and more possible, and necessary to spend your marketing budget wisely. The first time the concept of PPC marketing was noticed on the internet was around the middle of the 1990s.
To just get thousands of visitors to your online store or website is no longer feasible or profitable. The aim should be to drive focused leads to your business in order to convert them into sales.
One of these tools that are available is the Pay Per Click Marketing.
What is Pay Per Click Marketing
The core concept of pay per click is to display advertisements in the form of search engine results to prompt people searching for a given key word or a specific set of keywords (sometimes also called a long tail keyword) to follow the link to your site.
In essence Pay Per Click marketing is a marketing system that online businesses make use of to get real clients to their websites that do not cost them anything to place the advert. They only pay once a potential customer clicks on a link that takes them directly to their site. This is called the click-through rate. In other words, you only pay for a customer that actually clicks on the advert that takes them through to your site. Some people compare this PPC marketing system with a sniper whereas the traditional advertising is more of a shotgun approach.
Who offers these services?
There are a number of companies that offer the PPC marketing option. The first and currently the largest company that offers this is AdWords from Google. Their market share is stated somewhere between 65 to 68 %, depending on which source you refer to. According to the Google AdWords website, they offer "… text Ads or text based search advertisements, graphic & DISPLAY advertisements, YouTube Ad, or new addition is MOBILE APP Ads, you have lot of ways to reach your aim customer with AdWords."
The other big PPC marketing option is to make use of the Bing's AdCenter PPC marketing tool that is reported to have had around 33% market share during June 2015. According to their website they offer "… the internet's highest traffic categories: Games, Music, Books, and Movies."
There are a few other options that offer options focused at specific market segments, the most notable of these are Facebook that allows you to "…. target specific demographics, geographical regions, and user interests." This means that your advert will appear to all Facebook users that qualify in terms of your defined market segment. Strictly speaking, Facebook adverts are not a Pay per Click marketing tool but does have the market segmentation ability as mentioned above.
Both Google AdWords and Bings' AdCenter makes use of a bidding process to determine the price you will pay to use a particular keyword of keywords. The basic principle here is that the click-through rate determines how frequently you personalized advertisement will appear in a search result that contains your key word or a specific set of key word or long tail keyword.
Why use PPC
The primary objective of pay per click marketing is to get page hits that are relevant to your focus area only. In addition to having to pay only for the clicks that open your designated website, you also can select how much you are prepared to pay per click and what you budget per day is for any particular campaign.
The option to stop and start campaigning as and when you like gives you the freedom to make sure you spend your marketing dollars. By tracking your click through rate and associated sales you can match results with the available budget without spending your marketing budget on unconverted clicks.
Getting the Best out of PPC
To get the most out of the pay per click marketing system, it is important to follow at least the following guidelines:
· Conduct proper keyword research as keywords are the core of your marketing effort. A strong keyword list normally results in a successful marketing effort.
· Write effective adverts that will display only when web searches with relevant keywords are made. There are no shortcuts for getting your adverts noticed, whether on a PPC system or in the traditional advertising media.
· Think like a sniper, and pick one target market segment, do not mix market segments such as products, location, brand names and seasonality of your product in a single campaign.
Conclusion
Many successful PPC users make use of a dedicated resource to run this aspect of their marketing campaign. The reason for this is simply that, despite what some people may think, a PPC marketing program cannot be run on autopilot.