Hi, I've mostly been lurking and reading around here for a while and I'm slowly starting to absorb the information on these forums, but I have a question about linking and seo that I hope you can help me with. Are there any backlinking or automated tools available which won't risk me getting penalised by Google? I'm currently working on the site for my own business and I can't afford to risk doing something which will get me ranked lower in Google. I read so many conflicting threads on this site about different approaches and what works and what doesn't and I can't afford to try a method and later realise it was a technique which got me penalised by Google. So do you have some advice on the 'safest' way to improve seo ranking?