The Trusted Photographer program is a training and certification program. Google trains and certifies a photographer (for free) to be able to produce these images using our proprietary back end software which composites, stitches, and anonymizes the 360 degree panoramas. The pay depends on the price a photographer can get for this product in their local market, and prices can vary substantially. Each business shoot/process/publish takes about 1-3 hours, and we've seen prices range from about $200 to over $1000 per business depending on the business vertical, the salesmanship and portfolio of the photographer, the geographical market it's in, etc.