SEO Strategy: Basic Steps to Succeeding with a Blog or Website
If we search the Internet, we can see that in recent years there is much that is being talked about SEO (Search Engine Optimization), a set of practices aimed at improving the positioning of companies and all types of websites on the Internet are carried out. If you are new and have a Blog or Website, read this article.
It is not good for an online entrepreneur to waste his time or money due to lack of knowledge.
Today what I bring you is not very difficult or complicated to do, but rather a basic recipe when starting a project as it is your personal or business blog: SEO for beginners who seek success with a blog and not They know SEO.
What are the main features of SEO? What does it consist of?
SEO consists of both internal and external optimization of your website to achieve a good positioning in the results of the different search engines (if you position in Google, it will be more than enough and for several reasons).
One of the fundamental characteristics of SEO and what makes it so attractive is its cost which can be up to $ 0.
Another feature of SEO is that you must invest a lot of time and effort, you have to be very patient and wait months, even years depending on the subject you want to position well in the search results.
A well-done SEO job is one that pursues positioning naturally since this is the one that lasts over time, giving more and better results every day.
I invite you to read several publications on the Internet written by experts, but with a lot of critical eye as some will recommend very aggressive SEO practices that can damage your project, especially if your website is a newly created blog, it is best to go step by step without wanting to precipitate anything.
The most recommendable for a new website is to write original, quality content and cite reliable sources to gain the trust of the search engine.
Basic SEO Recommendations for Newbies in Web Positioning
Google is the most used search engine in the world, to get Google position us properly we must follow a series of basic recommendations that will allow you through this simple SEO work, that desired natural positioning.
So my advice is as follows:
1- If you can have your own domain (.com / .es / .org).
2- Use keywords in the domain and name of the blog, but if you do not have it, it is not so difficult to succeed without fulfilling this foundation of SEO.
3- You must register with Google Webmaster Tools. With this free tool from Google, you can easily index your articles and you can keep track of many aspects of your website.
4- High in Google Analytics. Another free Google tool for Webmasters who want to track your website, you can know a lot about who visits you and where, bounce cups, stay on the site, among many other functions.
5- High in Google Places. You create a whole profile with the data of your business, blog or website. It is a way to help your users or potential customers to know more about you and your project. Important is not having that page without followers, that would be an error.
I recommend you to follow people linked to your market niche and that way many of them will also follow you, another very important factor is that each follower will receive your publications. In other words is a way to have traffic on your website and to let you know which has its advantages among which are: that you put a link to any publication they want to recommend!
SEO factors of great importance for a website
These I present below, are just some steps to improve the organic positioning of the company or personal website on the Internet, but we must bear in mind that there are more than 200 key factors to achieve success in terms of web positioning.
1- Write quality content and keywords (keywords) well selected.
2- Make use of responsive designs for all types of devices (smartphones, tablets, laptops ...). That your template adapts to each one is a very important factor to achieve good positioning.
3- Create an adequate architecture of the information found on the web. That users do not get lost looking for the content.
4- If necessary use an appropriate content manager, which for example can be Wordpress.
5- The good loading speed of the website. There are users that if your website loads very slowly, because they leave it and as Google knows, this will also give you a lower ranking than the websites that load fast.