Band Marketing & Promotion

jstover77

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I've made a lot of really good friends through this forum, but a lot of people don't know that at one time I was a full time musician. Have toured the states, been signed, did many many sessions for money...etc.. Fast forward to 2018, I haven't really done anything since college (almost 20 years ago), besides a few cover bands and sessions to keep the chops alive.

Long story short, I recently started getting the bug to play again. I decided to contact a bunch of guys who I've known for years and are very good musicians (my idea of the All Star crew). We've been putting together some tracks. Here are two rough tracks we recently recorded:

https://soundcloud.com/john-stover-689077145/drink-to-drown-rough-trac

https://soundcloud.com/john-stover-689077145/say-something-rough-track

Both are very rough, and only played a few times, so take it easy:) I play drums by the way.

Anyhow, I've never really promoted bands online (back when I was coming up it was straight guerilla marketing). If anyone has some tips or experience, let me know. We are planning to hit the studio in a few months.
 

FinestCPA

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Social Media is a great place to start the promotion of your band. Also, different forums and closed communities. Youtube can work also!
Try to be active outside the internet with your band to attract attention. ;)
Good luck with your band!
PS and don't forget about radio!
 

Sherb

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Dude those sound great. I get a Hootie vibe mixed with some solid 90's grunge.
 

jazzc

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I really dig "Say Something", awesome work man!!
 

jstover77

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Dude those sound great. I get a Hootie vibe mixed with some solid 90's grunge.

Thanks man! Yeah, not really going for the Hootie vibe, even though I love Darius Rutgers. Definitely a grunge vibe for sure.

You've lost some weight, Dude... look real good there.

Thanks man. Yeah, I'm down 45 lbs in the last year and put on a bunch of muscle.

I really dig "Say Something", awesome work man!!

Yeah, that's my favorite song so far (we have about 7-8 somewhat put together so far). That was probably the third time we played it, so you can hear some sloppy parts with the guitar and bass, but it's definitely coming along.
 

BlogPro

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Had yours been a pop genre - EDM, Pop or any of the new age gibberish - I swear I would've blown you out of proportions.

But since it is Alternative Rock - your audience size is ultimately reduced.

The benefit though, is that your audience has a much higher appreciation count for the music.

Most Alt rock fans connect to their music on a cognitive level and that is something missing with a lot of other sounds.

Website

I'd highly recommend starting an artist website. A really high quality artist website with streams of your music, a little biography and information on the band.

Facebook

Facebook and their Audience selection would come in really handy here.

1 minute snippets, with a link to a full song download as an mp3 (In the initial days) would go long ways.

Twitter

A similar strategy for twitter ads, which triggers a listen would work wonders too.

Band Profile > Tweet with Embedded Link to Song > Promote Tweet

Youtube

And finally, Youtube. Same as above.

Once you've built up a base - you'll require a manager to take over everything mentioned above.

You absolutely HAVE to be present on Facebook, Twitter, Instagram and Youtube. And use paid ads in the initial days to garner views.

Radio

In the music world, Radio Stations matter - that is how a lot of people get access to new music and discover new artists. Pitch Alt rock stations.

Here's a guide - https://bandzoogle.com/blog/how-to-effectively-promote-your-music-to-radio

Spotify & Itunes

These are two spots where people search for a song almost as soon as they hear it anywhere. So be present there. Don't expect a lot of plays or purchases in the initial days - but ensure that you maintain and updated presence on these platforms.

Press Features

Try to get as much coverage as possible. Reach out to Alt Rock blogs, magazines and print - these people are content hungry and will lap up at the opportunity of a branded band coming up to them.

Gig like a motherfucker.

While its true that you can be an online only artist for most genres - a lot of your genre fans appreciate live music. So get into as many gigs as you can. Open for bigger bands, close for others. But be there on the stage - everywhere. (This also translates to a fuck ton of social media content)
 

blogzandstuff

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I've made a lot of really good friends through this forum, but a lot of people don't know that at one time I was a full time musician. Have toured the states, been signed, did many many sessions for money...etc.. Fast forward to 2018, I haven't really done anything since college (almost 20 years ago), besides a few cover bands and sessions to keep the chops alive.

Long story short, I recently started getting the bug to play again. I decided to contact a bunch of guys who I've known for years and are very good musicians (my idea of the All Star crew). We've been putting together some tracks. Here are two rough tracks we recently recorded:

https://soundcloud.com/john-stover-689077145/drink-to-drown-rough-trac

https://soundcloud.com/john-stover-689077145/say-something-rough-track

Both are very rough, and only played a few times, so take it easy:) I play drums by the way.

Anyhow, I've never really promoted bands online (back when I was coming up it was straight guerilla marketing). If anyone has some tips or experience, let me know. We are planning to hit the studio in a few months.
another outlet could be CDBaby, worth a look at least. I know musicians that use it
https://cdbaby.com/music-promotion
 
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