So I came across a few topics recently about doing SEO on Baidu. China's biggest and most popular search engine (I think they consume 78% of the total market). I am wondering if anyone is doing any marketing or promoting anything on there? As far as I know, not only ranking on baidu is very different, but the entire Chinese culture is very different from Western culture too. For example, they might not be as open / comfortable using credit cards online etc. Any thoughts on this? I see a huge potential but at the same time, I am lost.