Bad to have multiple do-follow links on one guest post?

B

bobfromsix

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just wondering if its bad or spammy to add 2 do-follow links to the same website on one guest post.

They would be pointing to two different category pages as it is an ecommerce site
 
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If they feel natural and they help the readers find relevant links, I can't possibly see any harm from this.
 
Yes, you can go for it. Just make sure that they are from relevant article.
 
If its different category and its the content would be relevant to those pages. its fine
 
No, its normal if the anchor comes naturally.
 
Pay close attention to what other guest posts published on that site are doing.

Try to come up with an average figure.

If the amount of links you placed on your guest post doesn't stray too far from the average, you should be good to go.

But if everybody's just placing one link, or worse yet, they're going for citations, meaning they're not including a link, then you may be in trouble if you insist on adding two links to a guest post.
 
Of course, you can point to two different pages. No issues.
 
Yes, it is bad to have multiple do-follow links on one guest post as it can be seen as link spamming and may result in search engine penalties.
 
If both links look natural and brings value to readers, it is a normal practice for one guest post.
 
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