1. Reclaim unlinked mention
The most straightforward and basic strategy to improve your SEO ratings with backlinks is to reclaim unlinked mentions. To put it simply, just keep track of any mentions of your brand. You can do this either for free, by using Google itself, or by getting a paid app, like BuzzSumo or Mentions and acquiring access to extra stats.
If you notice that an author of a blog post or the website owner hasn't included a link to your webpage when mentioning you, you can always ask them to reconsider. First of all, that would guarantee their visitors a better experience (as they can immediately travel to your webpage), and secondly, you get additional bandwidth. No matter how you look at it, it's a win
2. USE CONTEXTUAL LINKS