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Backlink question

Discussion in 'BlackHat Lounge' started by Seattlesoftware, Sep 6, 2016.

  1. Seattlesoftware

    Seattlesoftware Newbie

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    First of all, please forgive me for asking such a stupid question.

    I have used BHW for a while and have had great success at hiring logo guys, designers, and the like from the site and while I do have a stupid question that I need answered, I ask it only because I have an opportunity to make allot of money if I can "crack" this code.

    We are a software firm that has built out several large and successful games and consumer websites.

    The owner of our firm built a small search engine that was very popular in the early 90's that he sold to "pre" Google and as a result we are often times asked as a development is ending how to "boost" SEO and make our clients business appear on the first page of Google for a particular set of key words.

    Many of our clients ask us this continually.

    I know that everyone wants and needs a way for their firms and website to rank number one or two or number three on Google when consumers google a set of keywords. I know that everyone wants that obviously.

    So recently we began to get emails about back-links and magazines like Forbes and entrepreneur and prices attached for cost of a "back link".

    We have heard of back links, and we understand that it's important that the domain name of the business is mentioned in articles, but we don't understand how by mentioning a domain name in an article that it is going to make you rank for a specific set of keywords.

    For example if you were looking for a trial attorney in Bellevue Washington most likely the consumer will go to Google and type in the keywords "Bellevue trial attorney" and press enter.

    The way we did it in the old days is to just get the domain name ending in .com. Now you need to make sure its a one copy of content and one of a kind pictures, but it still works to rank.

    But what if you want to rank nationally for "personal injury attorneys"?

    So my question is:

    1. So if I go and buy one of these Forbes.com back links, how is that going to help Anderson and Anderson lawyers.com rank on the first page of Google if someone is typing in Bellevue trial attorneys and pressing enter?

    2. For example we want to really rank nationally for "app developers". How is a back link in Forbes going to help our software firm rank for "app developers" when consumers Google that?


    Thanks so much for helping me. If I can find the right person to help me set up articles, back links, etc, we literally have 1000's of clients that would pay us to do it.
     
  2. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    You'll know the answers to your questions if you understand how linking and onpage optimization works. I don't think anyone is going to take the time to write out an in-depth reply for such a broad question. The answer to your question is that relevant links help you rank and if you have an optimized site it's (usually) simply a matter of having the best backlink profile out of all of the other optimized sites out there. So for all of the sites optimized for "Bellevue trial attorneys", A&A needs to have an optimized site and the best link profile. Forbes happens to be a high-authority website, so a link from Forbes is powerful if the article it's placed within is relevant. Exact match anchor text and exact match domains don't matter quite as much anymore. Everything is connected now. In fact, too many exact match links can get you penalized.

    You're probably going to get flooded with a million PMs offering to do SEO for you and your clients. Be careful who you work with; most people don't know anything and are buying spam from Fiverr.
     
  3. Seattlesoftware

    Seattlesoftware Newbie

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    Jared thanks so much. Yes we are getting flooded and I notice there are many re-sellers. One sent me huffington for 3000.00 and forbes for 10K! I then get some offering the same thing for 700.00 and 1100.00!

    I really want to find someone that can take a look at the client, see what they want, and then provide the quality backlinks to make them rank the way they want.
     
  4. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    No problem. Yeah, a large majority of link sellers are just resellers. It's fairly outrageous. The problem with what you want is that it's easier said than done. For example, to rank for keywords like the ones you mentioned in the original post, you'd probably need all different types of links and not just links from sites like Huff and Puff Post and Forbes. For example you'd definitely need citation links. Because of this, even with a large budget, many would fail to get you the results you're after. When there's a lot of competition, SEO is fairly difficult, because you're competing against literally everyone else. Even if 4-5 people are better than your guy, you're screwed, because the middle to bottom of the first page gets substantially less traffic. This is why a lot of companies turn to PPC... it's guaranteed traffic for a certain price. Google of course wants you to turn to PPC because that's how they earn.

    Anyways my final thought would be: you're probably best off trying to find someone or a firm that can just take your client info, see the work that needs to be done, and give you a quote, but again it's not so cut and dry and the majority of people who want your business will have no idea what they are doing, or they will charge outrageous reseller prices. It's difficult to navigate. Though it is possible. Best of luck.
     
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  5. magnus99

    magnus99 Junior Member

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    That was a good point