Hi, I am new to the world of SEO and I was asked (for the company I work for) to do a backlink analysis of our site and of some competitors.
My question is, are there any parts and metrics that you think are very important?
Because what came to me to do mainly is to compare:
- auority of my domain and the competitors' ones;
- number of backlinks;
- quality of backlinks (via the domain authority of the link provider);
- anchor text, trying to divide the valid ones from the spam or broken ones (and comparing the percentages to the total).
That seems a bit low to me, though. I looked online but I am not really satisfied with what I found.
Are there any other points or metrics that you would evaluate?
Thanks!
My question is, are there any parts and metrics that you think are very important?
Because what came to me to do mainly is to compare:
- auority of my domain and the competitors' ones;
- number of backlinks;
- quality of backlinks (via the domain authority of the link provider);
- anchor text, trying to divide the valid ones from the spam or broken ones (and comparing the percentages to the total).
That seems a bit low to me, though. I looked online but I am not really satisfied with what I found.
Are there any other points or metrics that you would evaluate?
Thanks!