This is a shorter guide than what I normally do, and that is because this has been requested for me do to a thread on this in PM and people ask in my other threads. Why have I not done a thread on this yet (Nor did I plan to)? Because I would consider this specific topic to be one of self promotion. But, people asked for this, but I do hesitate. BHW should not be full of advertisements and 'shares' just to get people to recognize a users name, but it is the nature of the beast. Any who, diatribe over. First thing first - What is domain prepping? Domain prepping is a simple concept, before you launch any serious SEO campaign or when you plan on launching a new site, you do a layer of foundational link building and SEO to kick start the process. For me personally, I have three types of domain prepping. A. Churn and Burn Domain Prepping B. PBN Domain Prepping C. Money Site Domain Prepping The purpose of each different type of domain prepping are quite different. For Churn and Burn, this does most of the heavy lifting for your ranking. For a PBN, it is to pump up the power of your PBN. For a Money Site, it is to spark crawlers and add power so when you do try to rank KWs, it will be easier. Let's not waste time, we are going to dive in... A. Churn and Burn Domain Prepping What exactly is domain prepping for churn and burn? You understand the concept, build links to rank. For churn and burn you can BLAST a Parasite or website with links and hope it will rank. This is fine and dandy but as many SEOs will tell you, ranking a Parasite like this does not always work. Some stick, others do not. Before you buy a domain you plan to use as a money site, you send links to a domain you already own. Then, when you are done you buy the domain you plan to use as a money site and 301 redirect the domain you were working on to the new domain, and it ranks. Simple concept so far. The chain looks like this: 1. You find a domain you want to use to 301 to a money site. 2. You build links to the domain in high, spam amounts. 3. You buy the domain then 301 it to another domain. 4. You rank and make money. I learned the concept from BHW and tried it myself. What I ended up going with is using a 301 domain to a Parasite. I would build a huge amount of spam to a domain, add SAPE links, and then re direct the domain to a Parasite or website I want to rank. I move up in SERPs fast, make some money, and the domain I was 301'ed to will eventually get a penalty. When that happens I remove the 301 and point it to another Parasite or domain. That way the link juice I built up is never wasted, but rather I keep averting it to another website. The way I prep is based on what it takes to rank a Parasite quickly. A Parasite takes: 1. A little 'authority' 2. A lot of spam 3. A lot of power Fairly simple. Authority is either PBN posts, SAPE or 301 URL Shorteners. Spam is just as it sounds. I fire up GSA and blast 100K + Back links to a domain. Number three, power, is normally SAPE. After I get all of these links built, I am ready to rank. I am the least experienced with using domain prepping for Churn and Burn. Why? I believe in long term properties and did not have the resources to test this as I would have like to when I started. I wanted to mention that you can prep Churn and Burn domains, and that it is different. B. PBN Domain Prepping What is PBN Domain Prepping? PBN Prepping is making a PBN domain stronger. When I started I ran into a problem, the really good PBN domains which great back links and a lot of contextual referring domains were expensive and out of my reach. See, for PBN domains you have a big gap in quality from having a few good OBL high metric back links to those with dozens. You may be able to find one on BHW with a handful of decent links, but you will not get the top tier for $50. I found that I would order domains from a broker, spending from $20 - $50 and get a couple decent links with low OBL, but these domains did not move the ranking needle like a $1,000 domain would that had a few links from authority sites with low OBL. So I set out to fix this issue. The more referring domains a PBN had, the stronger it is and the money websites I could rank with it. I began to look at a PBN like I would a buffer site (Essentially a beefed up Web 2.0). I wanted to add more strong links to the domain at as low of a cost so I could rank more websites. What were good contextual links you can get? 1. Web 2.0s 2. Edu Contextual Posts 3. Cheap PBN Links That is about it. So that is exactly what I started to do. I would send $10 in cheap PBN posts, a few good Web 2.0s which were aged with link juice and Edu Posts I would pump up with GSA. I found the metrics on my PBN domains would bump up and I would get a ranking improvement. I also do a couple more things for PBN domains when prepping. This prepping all occurs before I even put a piece of content up, I do this link building right away. For a long term PBN domain I send a cheap Press Release to it which acts to force it to index and add referring domains. I also send a cheap social signal package to ensure the site is crawled. The process in order looks like this: 1. Find good PBN Domain 2. Add a Press Release 3. Add Social Signals 4. Add Web 2.0 links 5. Add Edu Posts 6. Spam the Web 2.0 and Edu Posts This was my cheap and hard work way to help bridge the gap between people who drop real money on PBN domains in more challenging niches. The PR also helps make the site look more real, which is exactly what you want. C. Money Site Domain Prepping Time for the long and fun part! How I prep a money site domain revolves around these facts: 1. I want to establish my site as a brand 2. I want to ensure my site is crawled and indexed fast 3. I want to add power so things rank easier and quicker That is my goal when domain prepping. How do you accomplish this? You start off the the basics of branding: 1. A Cheap Press Release This is just to announce your new website, and I normally use Fiverr for this. 2. Business Citations if it is a local niche This is self explanitortiy, it is an easy way to improve ranking for a local business. 3. Image Sharring / Doc Sharring / Sound Sharring Depending on my niche, it is almost always applicable to share an infographic, so I get a cheap one made and distribute it. For a website where I can offer or do offer an ebook I will do doc sharring with a primer, and also Sound Sharring if applicable. 4. Popular Niche Parasites & Social Media Accounts This is not the basic Parasite site as an image sharring site, I also build forum profile and other such niche related Parasites. Basic stuff to brand my name or place my URL in a profile. I also create profiles on the popular Social Media accounts such as Facebook and Twitter. So far, nothing amazing. Niche specifc activity, basic link building, and just getting the ball rolling. Then I move onto phase two, once I have the basic things hammered out. Phase two consists of dripping some stronger links in. All of the previous link building can be done with a brand new website right away. This part you should drip in if you have a new domain. 1. Some Web 2.0 Pumper Sites I just want to start ranking for my brand or website URL with this. 2. Guest Post outreach I start trying to reach out for Guest Posts. The previous infographic I made comes in handy here. 3. Social Signals I then start dripping social signals. They help me get my site crawled and indexed. Nothing fancy here. For any new post or category I drip in some social signals as well. So now I have some Guest Posts to home page, some Web 2.0 Pumper Sites hitting my brand name or website URL, and some social signals to get everything indexed. I then start dripping in content. Once I have a decent amount of articles (Five or more) I go a little heavier and finish up my foundational SEO. I add a coupel social media shares on my social media accounts for new posts to begin with. I then will add a higher quality Press Release for each new category I post up. I round this off with niche directories, better business buereu, charities and other relvant sources. This is stuff most SEOs do not get but does have value in specific niches. This is highly niche specific. I top it off with more Web 2.0s, and PBN posts to each new category I put up. After all this money site domain prepping I have a site which has a bit more power, is crawled frequently, appears to be socially active and has a decent number of back links so I can go heavy now with other link building methods withtout much concern for penalty for anchor text or unnatural link building. With the cateogry page link juice and PRs most of my long tails will rank on there own and every KW in the category will be easier to rank.