Here's what I do to avoid cold calling and the inevitable rejection scenarios : Only target businesses already using Adwords Email them - "Are You Spending Too Much On Google Adwords?" To replies - Arrange a suitable time to speak on phone/meet Meet/speak on phone and gather info The email gets a 16% response rate. Of course during the meeting you ask ask ask and listen listen listen BEFORE making suggestions. Then tell them that you think that you can help and based on what they've said you'll come up with a very profitable strategy. DO NOT TRY AND CLOSE THE DEAL THERE (unless they're gagging for it already) Go home and devise a plan. Maybe they revealed to you how much they're spending on Adwords - so you know roughly what their 'no-brainer' limit is. They're already spending that cash - it's now just a matter of them giving it to you instead Email them with your plan - include payment options (let them have choices) for Bronze, Silver, Gold etc. Make sure the 'Bronze' is (just) within the no-brainer limit - this maximizes the chance of some kind of sale. Your Silver and Gold will be proportionately more - you can always upgrade them to these after they see good results with 'Bronze' The Silver and Gold options can include things like AR install and setup, more keywords ranking, website design overhaul, new websites (for different sub-niches eg plumbers - heating, boilers, landlord certification etc) etc etc Good luck!