I have been wanting to build a nice established authority website for a while now. However, my head has been filled with so much micro niche knowledge that I can't accurately do my research for authority website building. I know that when building micro niche sites, keyword research is important like how many searches per month, cost per click, and so forth. I also have a set blueprint to follow when keyword researching for micro niche sites, but none for authority websites. Nor have I found a product explaining on building and marketing a profitable authority website. So now my questions: 1. How is the keyword research done for an authority website? 2. Do you first choose a broad competitive niche like "laptops" and find long tail profitable keywords based on the niche? 4. How do you know if a keyword could be a possible authority website? 3. For the domain would you buy something broad like "laptopinfo.com" or something more keyword rich and long tail like "mousesforlaptops.com"? Or possibly a more brand-able web 2.0 domain name like "lappytop.com"? 4. Can you recommend me a product or e-book I can find on here explaining authority websites? Thanks for the help guys.