Authority Site: How many articles per week??

randybishop · Dec 31, 2016

Hello-

Thank you for reading my question.

How many articles a week should an "authority" site post do you think?

There is a leader in my niche that posts 7 articles per day, I was wondering if this amount of articles I should work towards?

What are your thoughts?

Zero Hour · Dec 31, 2016

I think you need to work towards whatever you can comfortably manage. bare minimum once a week in my opinion BUT I see people putting out 1 great blog article a month and KILLING it. They have a good strategy to get that content out to people though. That is the key. You need a strategy for distribution. Look at a blog like Socialtriggers.com. Derek doesn't post 100 blog posts a day, he's like a once a month guy however he has a great strategy for distribution. He uses various forms of paid advertising and also Dark social (email list) to get eyes on his content once he releases it.

Me personally, I try to put out once a week to stay relevant, and also focus on distribution as well.

If you look at blogs like huff post or digg you will see them putting out multiple articles a day and killing it. Much of that is "reporter" based content.

Anyways, I don't think there is a one size fits all man. There are a lot of ways to do it and none of them are necessarily wrong. The main thing is you have a content schedule in place and strategy in place for distribution.

Zero

Deleted member 969102 · Dec 31, 2016

You have to have enough KWs to target first of all.

If your site is getting traffic to the homepage then it is a good idea to keep the site updated with articles, however, if you only have 50 good keywords, there's not point uploading 210 articles a month like your competitor.

You also need to factor in SEO costs. While you may be able to rank 210 articles under #100, by focusing on just 5 you could get them all to #1 and earn 10x more, by writing a fraction of the articles.

So tl;dr, it all comes down to whether or not your site has traffic to the homepage (Or a high pages/visitor) as well as your budget for SEO and the amount of KWs you have ready. Personally, I would always increase the amount of articles posted as I go along. One every other day, one a day, 10 a week, 3 a day, so on..

W9go · Dec 31, 2016

i think 1 post a well is good.

randybishop · Dec 31, 2016

Zero Hour said:
I think you need to work towards whatever you can comfortably manage.

Thanks for all the great advice!
I am posting 4 days a week and building a facebook page (10K fans).
I am focusing on getting top 5 on a handful of keywords (so far).

Where I stand right now:
8K in non-paid traffic per month

The site is 6 months old, is there a tipping point (month/years) that google decides that the site is a consistent source of authoritative content and give a boost for authority?

Zero Hour · Dec 31, 2016

randybishop said:
Thanks for all the great advice!
I am posting 4 days a week and building a facebook page (10K fans).
I am focusing on getting top 5 on a handful of keywords (so far).

Where I stand right now:
8K in non-paid traffic per month

The site is 6 months old, is there a tipping point (month/years) that google decides that the site is a consistent source of authoritative content and give a boost for authority?

Well I think your kicking ass for only being 6 months old my friend. When you post a new blog post and you embed it on your facebook fan page I would start boosting it to everyone who has liked your page and all their friends. Take your most popular article of the week and boost it. See how that affects your numbers.

Also are you building any kind of email list so that you can get some Dark Social traffic back to your blog?

Zero

randybishop · Dec 31, 2016

hasa1015 said:
You have to have enough KWs to target first of all.

If your site is getting traffic to the homepage then it is a good idea to keep the site updated with articles, however, if you only have 50 good keywords, there's not point uploading 210 articles a month like your competitor.

You also need to factor in SEO costs. While you may be able to rank 210 articles under #100, by focusing on just 5 you could get them all to #1 and earn 10x more, by writing a fraction of the articles.

So tl;dr, it all comes down to whether or not your site has traffic to the homepage (Or a high pages/visitor) as well as your budget for SEO and the amount of KWs you have ready. Personally, I would always increase the amount of articles posted as I go along. One every other day, one a day, 10 a week, 3 a day, so on..

Thanks for your help!
I have 3 keywords that are in the top 5 that are pushing the majority the traffic, so I see your point.
The site is 6 months and I am getting 8K traffic per month.

randybishop · Dec 31, 2016

Zero Hour said:
Well I think your kicking ass for only being 6 months old my friend. When you post a new blog post and you embed it on your facebook fan page I would start boosting it to everyone who has liked your page and all their friends. Take your most popular article of the week and boost it. See how that affects your numbers.

Also are you building any kind of email list so that you can get some Dark Social traffic back to your blog?

Zero

Thanks man! I appreciate your encouragement!
I have been embedding each new post in facebook, but unfortunately I can't boost posts because the website subject violates facebook's terms of service.

But I knew that when I started, so, I have to deal with it.

I am building an email on the site with a monthly contest. I have a popup for the contest, the emails slowly trickle in.

Deleted member 969102 · Dec 31, 2016

randybishop said:
Thanks for your help!
I have 3 keywords that are in the top 5 that are pushing the majority the traffic, so I see your point.
The site is 6 months and I am getting 8K traffic per month.

Remember, SEO is not the only way to get traffic.

If you are building an authority site, try and build a brand. Make sure that your content is actually helpful and leaves people wanting more.

Build up a social presence and promote on multiple accounts, facebook groups, whatever. Drive traffic to your homepage and see how people behave. If everyone goes to a specific article/ topic, try and focus on that. Also look into Reddit for traffic, it's honestly great.

patriotnews · Dec 31, 2016

For the current authority site I am building up, I do a post a month. I then promote that post everywhere to build my brand.
Right now each post is around 2,000-7,000 words in-depth about a specific subject, then I promote it to all the relevant social networks manually submitting it and manually responding to shares/likes/retweets/etc... I concentrate on 1 platform for 2-4 hours a day for 1 day, and repeat it the next week.
I also work up smaller feeder articles in my downtime, so once I back off brand building a bit, I'll have lots of evergreen content to autopost, and let the site just bulk up.

randybishop · Dec 31, 2016

hasa1015 said:
Remember, SEO is not the only way to get traffic.

If you are building an authority site, try and build a brand. Make sure that your content is actually helpful and leaves people wanting more.

Build up a social presence and promote on multiple accounts, facebook groups, whatever. Drive traffic to your homepage and see how people behave. If everyone goes to a specific article/ topic, try and focus on that. Also look into Reddit for traffic, it's honestly great.

Thanks!
I am trying to build a good brand.

Also, I have massplanner so I'm in niche groups promoting my facebook page and site.

How do get traffic from reddit?
I've tried to post articles there, but they never get published on reddit.

randybishop · Dec 31, 2016

patriotnews said:
For the current authority site I am building up, I do a post a month. I then promote that post everywhere to build my brand.
Right now each post is around 2,000-7,000 words in-depth about a specific subject, then I promote it to all the relevant social networks manually submitting it and manually responding to shares/likes/retweets/etc... I concentrate on 1 platform for 2-4 hours a day for 1 day, and repeat it the next week.
I also work up smaller feeder articles in my downtime, so once I back off brand building a bit, I'll have lots of evergreen content to autopost, and let the site just bulk up.

Sounds like a good plan!
I've never thought about the method you are using, but I guess what you are doing is considered "EPIC" content.
What are you using the "smaller feeder articles" for?

Deleted member 969102 · Dec 31, 2016

randybishop said:
Thanks!
I am trying to build a good brand.
Also, I have massplanner so I'm in niche groups promoting my facebook page and site.

How do get traffic from reddit?
I've tried to post articles there, but they never get published on reddit.

For reddit, you have to be careful. If people see that your post is us self promotion, they will call you out for it. Make sure that you adhere to the subreddit rules as well.

patriotnews · Dec 31, 2016

randybishop said:
Sounds like a good plan!
I've never thought about the method you are using, but I guess what you are doing is considered "EPIC" content.
What are you using the "smaller feeder articles" for?

My feeder articles are designed to compliment my long articles.
Like if I write an article(5,000 words) about growing veggies, I'll make feeder articles about canning veggies, favorite tomato soup recipe, how to make salsa, veggies that grow in winter, etc... Each gets about 300-500 words and a video/infographic/eBook/slideshow or a mixture of these, so when they go online they have lots of great shareable content to an engaged audience and each leads back to my big content piece.
I don't put ads or monetize my feeder articles, instead I monetize my big articles multiple ways, since they solve the issues for their targeted keyword, and the plan is to use the feeder articles to generate traffic to the big content, while being seen as a go to brand in the niche.

Faldor · Dec 31, 2016

randybishop said:
How do get traffic from reddit?

The best thing with Reddit is to slowly build up karma by posting regularly so it doesn't look to the mods like you just swing by once a month to promote yourself. If other uses see you posting regularly on subs in your niche then they'll be more likely to visit your blog when you post it there.

randybishop · Dec 31, 2016

patriotnews said:
My feeder articles are designed to compliment my long articles.
Like if I write an article(5,000 words) about growing veggies, I'll make feeder articles about canning veggies, favorite tomato soup recipe, how to make salsa, veggies that grow in winter, etc... Each gets about 300-500 words and a video/infographic/eBook/slideshow or a mixture of these, so when they go online they have lots of great shareable content to an engaged audience and each leads back to my big content piece.
I don't put ads or monetize my feeder articles, instead I monetize my big articles multiple ways, since they solve the issues for their targeted keyword, and the plan is to use the feeder articles to generate traffic to the big content, while being seen as a go to brand in the niche.

Cool! So how do people find your feeder articles?
Are these type of articles mostly posted on social media?

patriotnews · Jan 2, 2017

randybishop said:
Cool! So how do people find your feeder articles?
Are these type of articles mostly posted on social media?

Once I have a stronger following both socially and organically, I'll be scheduling the feeder articles to post to my site, with their respective stuff(infographics, videos, slides) to be auto-blasted out as well.
They are for social sharing more, with more compelling titles, but not just for that. They target long-tails as well and link to the primary keyword articles.

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