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Authority or Micro Niche

Discussion in 'White Hat SEO' started by contentweb, Jul 8, 2013.

  1. contentweb

    contentweb Registered Member

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    Hello everyone,

    Today while doing kw research for my new site, I found a few great keywords all belonging to the same niche. If I choose the main keyword for my site and try to make it an authority site, the chances that my site will rank at the top for it are nearly zero anytime soon in the future.

    Whereas if I go for the long tail ones then I think I can rank for them with quality content.

    Now, I am in a dilemma as what to do? Make an authority site and try to rank for the long tail keywords or build many sites in the same niche each targeting a specific long tail.

    Primary KW - 140000 local monthly searches
    Longtail KWs - 1000-6600 Local Monthly searches
     
  2. nitinsy

    nitinsy Junior Member

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    Authority site is best for long term stability. Don't backlinks spam this site just build good quality links - automated or otherwise.

    Niche sites may be easy to rank but Google is always on the lookout for such sites. High chances of penalties and/or rank downgrades
     
  3. lancis

    lancis Elite Member

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    Do both?
     
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  4. contentweb

    contentweb Registered Member

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    I can't as I don't have the resources as of now, I will have to choose any one.
     
  5. lancis

    lancis Elite Member

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    Then authority is better IMHO for long term business. The only problem with authority - you have to take the branding path, instead SEO.
     
  6. moon612

    moon612 Junior Member

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    [h=2]Authority Can you say POWER!!!!! if you want long term success and micro if you need short term.[/h]
     
  7. hekasis

    hekasis Junior Member

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    I would do both. But I would start with a small site to test the market. There is nothing worse than building a big site to later find out it doesn't convert.

    So make a small site get traffic to it and see how much money you make, then decide if it is worth doing an authority site.
     
  8. UrsuAke

    UrsuAke Power Member

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    I'll just copy-paste an answer I gave on a similar question a few days ago:

     
  9. CrazyBuddy

    CrazyBuddy Regular Member

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    Authority site are easy to talk about but it is really very difficult to create and establish one.